Creating great UX with user-centred design

Learn practical techniques for designing interactive products that deliver happy customers and measurable business benefits. Two action-packed days.


We have run our UX courses for 2017, if you would like to be added to our mailing list for the 2018 courses, please contact us.

Price: R7950

“I’m still bouncing around after the course – the material is so fascinating. Concepts were supported by examples and real life cases which made them meaningful, and lots of practical allowed us to apply what we’d learnt.” Amy Bradfield, Deep Interactive


Our trainers include…

What you’ll learn on the course

This course is aimed at people who want to make better websites, web apps, mobile software or desktop software.

  • Improve the usability of your interactive product or service
  • Create wireframe prototypes and run usability tests
  • Use user-centred design techniques to build a solid design process which generates better results

There’s lots of practical work, with a chance to try out every major step in the user-centred design process. Exercises are based on preparing two interactive products in two teams. Each team designs a product, drawing on members of the opposite team to act as usability test subjects.

Past exercises have included a social networking service, a computer-buyers’ website and a mobile-device-based tracking tool.

“The info was very practical, I knew how to apply what we’ve learned at our company immediately.” Lindie Vermaak, Clickatell

“You had a perfect match between practical and theory. In some courses they try so hard to be practical that they forget to teach you new things.” Annel Malan,

Course modules

1. An introduction to User Experience A great user experience gives you a huge competitive advantage. You get good UX using user-centred design techniques. You will learn…

  • The remarkable benefits of a good user experience
  • What UX (User Experience) and user-centred design (UCD) are, and how they relate to each other
  • The four principles and five core techniques of the UCD process

2. Planning and managing usability in the product lifecycle

To apply UCD effectively, organisations may need to change the way they approach projects. In particular, the group will learn…

  • How to justify the value of UX and UCD and make it happen in your organisation
  • How UCD and agile methodologies like scrum fit together
  • How to squeeze UCD to fit the constraints of smaller projects

3. Contextual research

Observing and interviewing users at the outset will give you better design and a smoother project. You will learn…

  • Why contextual research is the most important UCD activity of all
  • What different contextual research techniques exist from ‘in-depth’ down to ‘budget’
  • How to run fun and effective contextual research sessions

“The many real life examples made it real and indicated the value of doing UCD.” Jason Wilmans, MIH

4. Concept design

Using the right tools, you can generate and sort amazing new website ideas without getting into squabbles or tangles. You will learn…

  • How to lay the foundations with affinity sorting, personas and scenarios
  • Effective tips for enabling good ideas to happen
  • How to prioritise features and ‘un-features’ to deliver the best user experience within your business constraints

“Very structured, very clear – it was logically ordered and the sections flowed into each other seamlessly.” Gareth Davies, Thusa

5. Principles and patterns for usable interfaces

Top usability and interaction design patterns to make your interfaces easier and more effective. In particular, delegates will learn…

  • How human psychology affects adoption, learning and use of every interactive product
  • Useful design patterns to remember when creating web sites and web apps

6. Prototype design

This section deals with the best ways to create cost-effective prototypes. Delegates will learn…

  • How a ‘prototyping culture’ can allow project teams to create higher quality designs faster
  • How to choose between lo-fi prototypes and hi-fi prototypes
  • Quick and effective ways to develop interactive prototypes

“The course content in general was great as it focused on principles rather than specific potted examples.” Rory McKinley, Hetzner

7. Usability testing

Observing users as they try out your prototypes is the best way to boost usability. It’s not hard when you know how. You will learn…

  • Why rapid iteration is essential to providing the best user experiences
  • The four key types of question in usability testing and the top five do’s and don’ts

8. Next steps, books and blogs

We’ll point you to the best UX design resources.