Testing how people use the Generations app while watching the soap opera

Usability testing is the cornerstone of UX design

You cannot do user-centred design without engaging users. (It’s all in the name!) At Flow we run hundreds of usability tests every year, and we make sure that every member of staff is trained to run a successful test.

E-commerce websites that make changes based on usability testing typically see sales uplift of 83%. That’s well worth the money you spend on doing the testing.

“Watching your usability test of our site was a new and quite shocking experience. As we watched, we realised how we can boost conversion rates. We’re going to tackle the design process differently from now on!” Andrew Smith, Yuppiechef