Our Team

Flow’s experienced team have skills in graphic and UX design, user interviews, front-end development and copywriting. We even have a magician, a parenting expert and an extreme skateboarder.

Phil Barrett


Phil was one of the founding directors of Flow UK, which was acquired by Foolproof in 2011. He founded Flow SA in 2007. He has over 15 years of interaction design experience, more than 10 of which have been in user experience consulting. He has worked on UX projects for the BBC, Standard Life, Vodafone, Lastminute.com and TV Guide. He has a BSc in Computer Science and an MSc in Science Communication. His South African experience includes Metropolitan, Old Mutual, MXit, Santam, Mix Telematics and EMSS.

Phil’s blog
Phil on Linkedin

Debré Barrett


Debré was one of the founding members of Flow SA in 2007. Prior to that, she worked as an online news journalist for ITV, Channel4 and IOL. She spent 6 years at the BBC, producing travel, motoring and history websites. She has spent much of her career writing and commissioning copy, and has a strong interest in content strategy. She is interested in how businesses organise themselves to produce digital products, and believes that product management is at the heart of any successful digital strategy. She’s worked on research and design projects for MWEB, Old Mutual, Samsung, Primedia, Foschini Group, Standard Bank and many others.

Debré on Linkedin

Angela Hutchison

Account manager

Angela has worked extensively in research with TNS and Synovate, most recently heading up the Unilever account for product testing in South Africa. She has also worked as CRM manager for IOL, managed the Musica online e-commerce site and produced websites within a digital agency. Angela has a Business Science degree in marketing. She looks after Flow’s client relationships, and also coaches in communication (and parenting) skills.

David du Plessis

Principal Consultant

David joins Flow after a decade in the UK, where he worked as an interaction and user experience designer at The Open University, Demos Hemsley Fraser and Capgemini. As a consultant in London he worked with The Skills Funding Agency, Astra Zeneca, GlaxoSmithKline, Elsevier and Lloyds, among others, mostly in the product space where digital transformation causes significant change in organisations. He also dabbled in startup culture while completing an M.Sc in Systems Thinking. He writes about design, media, and systems on his blog: Ciberia. In what time remains he creates books for the young and curious, one of which recently won an award.

David’s blog: Ciberia
David on Linkedin

Philip Langley

Principal consultant

Before joining Flow, Philip worked at 24.com redesigning their flagship site News24, together with major sites Fin24, Wheels24 and Channel24. He has also designed apps for iPad, iPhone, and Android devices, as well as various mobile websites. Philip’s imaginative designs of our augmented reality future have been featured in Stuff Magazine. At Flow, Philip has gained a lot of experience designing and usability testing e-commerce checkout processes.

Philip on Linkedin

Chris Metcalfe

Principal consultant

Chris’s background is an unusual mix: entrepreneur, industrial designer and magician. He started out as a magician, learning how to work with human perception to deliver delightful and surprising experiences. He went on to build and run a successful events management company for 6 years.

Chris returned to his studies and completed a degree in industrial design from Cape Peninsula University of Technology, where he graduated top of his class. He was awarded a scholarship to study interaction design for six months at Malmö University, in Sweden.

Chris’s blog
Chris on Linkedin

Jennifer Poole

User experience designer

Jennifer studied English, Anthropology and Psychology at the University of Cape Town, and went on to complete a Masters in Linguistics. She worked at The Jupiter Drawing Room in Cape Town before embarking on a freelance career that included copywriting, editing, research, administration and event management. In 2011, Jennifer co-founded Lessfuss Assistants, an online personal assistance service, where she gained experience in product and website design, managing employees and client service. She started at Flow with little experience in UX design, but has demonstrated great skill in interviewing users and a real knack for thinking about design from the user’s point of view.

Jen on LinkedIn

Jacky Smith User experience designer

Before joining Flow, Jacky worked as a visual designer and art director, specialising in information design. She worked on projects for clients like UNICEF, Cape Town Partnership and Santam. Her biggest claim to fame so far: art directing the bid book for Cape Town’s successful Design Capital 2014 bid.

In 2012, she attended Hyper Island in Stockholm and completed her post-graduate diploma in Interactive Art Direction. After graduating she worked with a Swedish games startup designing an iPad app before returning to South Africa.

Jacky has a Bachelor of Journalism degree from Rhodes University with honours in Communication Design.

Marc Coppin

User experience designer

Marc started his career in user experience design at Quirk, working for clients such as Woolworths, Pam Golding, Capitec and Chevron before moving on to Flow Interactive. Before UX, Marc ran a successful surf school, then looked after the marketing for Myoga Restaurant in Cape Town before freelancing as a strategy consultant. Marc has a B.Bus.Sci in marketing from UCT and a postgraduate diploma in marketing and advertising from Red & Yellow. In his spare time, you’ll find him at the Chinese Martial Arts & Health Centre, where he trains and teaches Chang Hong Kung Fu.

Marc on LinkedIn

Sam Iovino

User experience designer

Sam studied Sociology, Industrial Psychology and English Literature at the University of the Witwatersrand before doing a postgraduate diploma in Management at Wits Business School. She worked for the Legacy Group, gaining experience in marketing and social media, before joining Quirk in Johannesburg, where she worked on projects for Sun International, Nike and Investec. Sam has a helicopter licence, has spent a year travelling around Asia and moved to Cape Town to indulge her passion for the outdoors.

Sam on LinkedIn

Lara Morris

User experience designer

Lara completed an honours degree in fine art at Michaelis, UCT, before making her move into the digital world. She started her career as a designer for Yola, where she was introduced to user-centred design. From there she worked for M&C Saatchi and New Media Publishing, before freelancing for clients like MWEB, Heineken, Nedbank, Vodacom and MXit.

Lara on LinkedIn

Amanda Joseph

Project Coordinator

Amanda started her career as a front-end web developer and Linux systems administrator. But her interest in writing and her talent for organising things took her into subediting and project management. At Flow she uses her well-honed (parent of three) skills in communication, planning and organisation to keep projects running smoothly.

Melissa Voigt

Assistant & au pair

Melissa previously worked as a special needs facilitator in a school, and also has experience in the sales and hospitality industries. She has studied drama, copywriting, sociology, education and film-making (she once worked on a horror movie). As assistant and au pair, she keeps the office running smoothly and the Flowsters’ children happy. She also makes a mean cappuccino.