Our Team

Flow’s experienced team have skills in graphic and UX design, user interviews, front-end development and copywriting. We even have a magician, a parenting expert and a helicopter pilot.

Phil Barrett

Associate Director

Phil was one of the founding directors of Flow UK, which was acquired by Foolproof in 2011. He founded Flow SA in 2007. He has over 20 years of interaction design experience, more than 15 of which have been in user experience consulting. He has worked on UX projects for the BBC, Standard Life, Vodafone, Lastminute.com and TV Guide. He has a BSc in Computer Science and an MSc in Science Communication. His South African experience includes Old Mutual, MXit, Santam, Computicket, Sanlam and EMSS.

Phil’s blog
Phil on Linkedin

Angela Hutchison

Senior Manager

Angela has worked extensively in research with TNS and Synovate, most recently heading up the Unilever account for product testing in South Africa. She has also worked as CRM manager for IOL, managed the Musica online e-commerce site and produced websites within a digital agency. Angela has a Business Science degree in marketing. She looks after Deloitte Digital Experience Design’s client relationships, and also coaches in communication (and parenting) skills.

David du Plessis


David has worked as an interaction designer and user experience consultant in the United Kingdom, South Africa, and Kenya. His UK clients include The Skills Funding Agency, GlaxoSmithKline, Elsevier, and Lloyds. In South Africa he has worked with Old Mutual, Barclays, Pearson, and Mxit. Before joining Deloitte Digital, he worked at Flow Interactive, Capgemini, and The Open University. He has a B.Sc. in Biochemistry and Genetics and is currently completing a M.Sc. in Systems Thinking. He writes about design, technology, and systems on his blog Ciberia. He has also been the co-founder of two startups. In what time remains, he creates books for the young and curious, one of which recently won an award.

David’s blog: Ciberia
David on Linkedin

Philip Langley


Before joining Flow, Philip worked at 24.com redesigning their flagship site News24, together with major sites Fin24, Wheels24 and Channel24. He has also designed apps for iPad, iPhone, and Android devices, as well as various mobile websites. Philip’s imaginative designs of our augmented reality future have been featured in Stuff Magazine. At Flow, Philip has gained a lot of experience designing and usability testing e-commerce checkout processes.

Philip on Linkedin

Chris Metcalfe


Chris’s background is an unusual mix: entrepreneur, industrial designer and magician. He started out as a magician, learning how to work with human perception to deliver delightful and surprising experiences. He went on to build and run a successful events management company for 6 years.

Chris returned to his studies and completed a degree in industrial design from Cape Peninsula University of Technology, where he graduated top of his class. He was awarded a scholarship to study interaction design for six months at Malmö University, in Sweden.

Chris’s blog
Chris on Linkedin

Stuart Wiener


Stuart studied computer science and computational physics before starting his career as a software developer. He quickly focused on the design of the software that he was creating and the rest, as they say, is history.

Since then, he founded an e-commerce company and has, amongst other things, worked as a graphic designer, visual effects artist and colourist, web designer and a user experience consultant. Most recently, he was Director of User Experience at Ogilvy, where he worked with brands including Cell C, Multichoice, KFC, Sun International, Kimberly Clark, Discovery, SAB, Unilever, GSK, KPMG and Vodacom.

Stuart’s blog
Stuart on Linkedin

Jennifer Poole

User experience designer

Jennifer studied English, Anthropology and Psychology at the University of Cape Town, and went on to complete a Masters in Linguistics. She worked at The Jupiter Drawing Room in Cape Town before embarking on a freelance career that included copywriting, editing, research, administration and event management. In 2011, Jennifer co-founded Lessfuss Assistants, an online personal assistance service, where she gained experience in product and website design, managing employees and client service. She started at Flow with little experience in UX design, but has demonstrated great skill in interviewing users and a real knack for thinking about design from the user’s point of view.

Jen on LinkedIn

Jacky Smith

User experience designer

Before joining Flow, Jacky worked as a visual designer and art director, specialising in information design. She worked on projects for clients like UNICEF, Cape Town Partnership and Santam. Her biggest claim to fame so far: art directing the bid book for Cape Town’s successful Design Capital 2014 bid.

In 2012, she attended Hyper Island in Stockholm and completed her post-graduate diploma in Interactive Art Direction. After graduating she worked with a Swedish games startup designing an iPad app before returning to South Africa.

Jacky has a Bachelor of Journalism degree from Rhodes University with honours in Communication Design.

Carien Moolman

User experience designer

Carien qualified as an electronic engineer, and discovered user experience when she started working on antenna design software. She went on to design transactional solutions for financial services, and then at Native VML she explored visual design, digital marketing and integrated campaigns. Since joining Deloitte Digital, Carien’s clients have included Barclays and Total.

Carien has an MSc in electronic engineering. But these days, she’s far more interested in improving people’s lives with well-researched and well-designed interactive products.

Hannah Wilson

User experience designer

Before joining Deloitte Digital Hannah worked on international e-commerce trading solutions for Standard Bank. Her projects included algorithmic trading, deal routing, the Standard Bank research portal, and the design of the Emarket Trader trading platform.

Hannah has an information systems honours degree from Rhodes University, as well as professional qualifications in forex, business analysis and project management. She has also tried her hand at radio broadcasting, professional party-throwing and competitive sport refereeing.

Hannah on Linkedin

Belinda Lewis

User experience designer

Before moving to Deloitte Digital Belinda worked at Praekelt doing UX design, service design and marketing and communications strategy. Her previous clients include Nedbank, DSTV Mobile TV, Nampak and USAID.

Belinda has an MSc in Evolutionary Ecology, and another in Interactive Media Design, both from Wits University. Her other interests include creating interactive art installations, and reading and writing science fiction and fantasy.

Sam Iovino

User experience designer

Sam studied Sociology, Industrial Psychology and English Literature at the University of the Witwatersrand before doing a postgraduate diploma in Management at Wits Business School. She worked for the Legacy Group, gaining experience in marketing and corporate social responsibility, before joining Quirk in Johannesburg, where she worked on projects for Sun International, Nike and Investec. Sam has a helicopter licence, has spent a year travelling around Asia, and moved to Cape Town to indulge her passion for the outdoors. More recent client projects include SafariNow, The Foschini Group, PayU and Primedia.

Sam on LinkedIn

Sean Vockerodt

User experience designer

Sean started his UX career at kalahari.com, working mostly on their iOS and Android applications, mobile site and enhancements for the website.

Before that he worked as a visual designer for kalahari.com and a print & web designer at smaller agencies. He studied graphic design and fine art but ended up pursuing his love for photography, coming second in his class at Studio7.

He has a love for all things technology and enjoys gaming and tinkering with various gadgets. He’s also an avid motorcyclist.

Anina Hanekom

User experience designer

Anina started her UX career at Mxit, looking after user research and setting up the Mxit mobile lab. She joined Flow as a UX analyst and has since worked on projects such as Old Mutual, Lovelife and Virgin Active.

Anina is a registered Psychometrist with the Health Professionals Council of South Africa. She has an Honours Degree in Psychology from the University of Stellenbosch.

Anina is particularly interested in the human brain, specifically how attention, unconscious processing, memory, emotions and perceptions affect user experience design.

Anina on Linkedin

Amanda Joseph

Project Coordinator

Amanda started her career as a front-end web developer and Linux systems administrator. But her interest in writing and her talent for organising things took her into subediting and project management. At Deloitte Digital, she uses her well-honed (parent of three) skills in communication, planning and organisation to keep projects running smoothly.

Amanda on Linkedin