Press release: Deloitte Digital buys Flow Interactive as part of its pan-African digital expansion strategy

Deloitte Digital (Africa) has acquired Flow Interactive as it continues to build a fully integrated digital consultancy and agency providing customer-centric digital engagement solutions to its rapidly growing list of clients across Africa.

The acquisition of Cape Town-based Flow, a leading user experience design agency, will boost Deloitte Digital’s growing list of digital expertise. The South African team, which are based in studios in Johannesburg and Cape Town, is already a leading player in Deloitte Digital’s network of more than 2,700 highly skilled digital experts located in 18 studios across the world including the US, Europe and Australia.

“User experience has become the fundamental discipline in placing the customer, supplier, employee and community at the heart of highly engaging digital and physical experiences, whilst delivering extraordinary business value. The acquisition of Flow Interactive enables us to further expand our world class experience design competency as we strive to provide the full spectrum of digital consulting, production and agency capability to clients,” said Tim Bishop, Digital Leader of Deloitte Digital.

“We have a very clear growth path for Deloitte Digital (Africa), which is fundamentally premised on building and offering extreme competency accross the full digital spectrum through carefully selected acquisitions, partnerships and individual talent recruitment across a wide range of customer-centric digital and omni-channel disciplines.” Deloitte Digital will also draw on the skills of more than 5200 Deloitte professionals in 29 offices across Africa. The scale of this African footprint will only be to the benefit of Deloitte Digital’s customers, many of whom have extensive operations across the continent.

“Deloitte Digital is creating a new model for a new age – we’re an agency and a consultancy,” said Bishop. “We provide leading digital and creative capabilities with the deep industry knowledge, technology and real business experience for which Deloitte is known. Clients can bring us their biggest challenges, knowing that we have what it takes to bring a new business vision to life. The expert skillsets we have gained through the purchase of Flow will further strengthen this approach.”

Flow Interactive SA was established by Phil and Debré Barrett in 2007 to meet a growing demand for digital products that people find useful and easy to use. The agency specialises in enabling its clients – which include the likes of Old Mutual, Google, Samsung and Virgin Active – to improve the user friendliness of their digital customer interfaces, ranging from apps to websites, till points to secure online banking platforms. Flow also offers a qualitative research service, specialising in ethnographic research that provides deep and meaningful insights into customer behaviour.

“Our aim is to bring simplicity, humanity and delight to human interaction with digital technology,” says Phil Barrett, Director at Flow. “We aim to make complex technical systems easy for ordinary people to use, which increases conversion and reduces customer support costs. But really successful user experiences can only be delivered by focused organisations and robust engineering. Being part of a world class network like Deloitte Digital, which has a skills base that spans five continents, will put us in a position to help create products that transform businesses.”