Designing great UX with user-centred design
Johannesburg: 25 & 26 October 2016
Digital product management: Art and science
Cape Town: 19 & 20 October 2016
Johannesburg: 1 & 2 November 2016
If you’ve got a really tricky problem, insane legacy systems, stakeholders across multiple departments, and you have no idea how this can all come together in one interface – give us a call.
But we don’t just work on big projects. We’re also happy to run a simple usability test, and help you figure out how to optimise based on the results. We can help you work out why your users complain that they can’t find stuff on your site. Or advise you about the basic usability changes that would get a better conversion rate on your checkout form.
“The only thing more expensive than writing software is writing bad software.” Alan Cooper, inventor of Visual Basic
UX design not only results in great products, it also reduces development costs. Spending time and money on developing features that no one needs is a massive waste. If you know what your users need, it’s easier to spend development budget in the right places.
Customers have no idea what they want. If you give them a questionnaire that asks if they would like a pink unicorn, they’ll probably tick ‘yes’.
We don’t ask customers what they want. We observe what customers do, and help our clients to optimise and innovate based on real customer behaviour.
Henry Ford observed people’s need to get from A to B as quickly as possible, and made a product that fulfilled that need. That’s how it’s done.